Blog · Monitoring

The best alternatives to Google Alerts for professionals

Google Alerts is free, but it has a problem: it was designed for consumers, not agencies. If you manage a brand’s reputation, you need control.

1. LuaPR: For agencies and own sources

It is the ideal option if you want a balance between price and control. Unlike others, LuaPR lets you monitor only the sources you choose.

• Price: From €29/month.
• Best for: Automatic PDF reports and contextual AI.

2. Talkwalker Alerts: The free option

If you cannot pay anything, it is slightly better than Google Alerts in speed, although it lacks a panel and reports.

3. Meltwater: The enterprise giant

Ideal if you have an unlimited budget (thousands of euros) and need to cover traditional radio and TV.