We wanted a middle ground. An agile tool that allowed agencies and managers to choose exactly which sources to monitor, understand the context of each story with artificial intelligence, and do the tedious work of building executive reports instantly.
When we could not find it, we decided to build it.
Who are we and why “Lua”?
Behind LuaPR are Ángel Moncada and Susana Sancha. And the name? Lua is our dog. She inspired the project name because we wanted to create exactly what she represents: a loyal guardian, always alert, who does not bark at every noise, but warns you only when something truly matters.