LuaPR was born from a real problem.

While managing brands across several European markets, we grew tired of the available options: basic tools that generated noise or generic platforms costing thousands of euros.

We wanted a middle ground. An agile tool that allowed agencies and managers to choose exactly which sources to monitor, understand the context of each story with artificial intelligence, and do the tedious work of preparing executive reports from a centralised panel.

When we could not find it, we decided to build it.

Who are we and why “Lua”?

Behind LuaPR are Ángel Moncada and Susana Sancha. And the name? Lua is our dog. She inspired the project name because we wanted to bring that idea into LuaPR: a loyal guardian, always alert. That inspired us to build a tool designed to separate signal from noise and help you prioritise what matters.

Where we are today

We currently operate in a controlled beta phase to ensure maximum support quality for our first customers and early adopters.

Active markets: Spain and Germany.
Platform languages: ES and EN.
Automatic recurring monitoring for active projects.

Our commitment

We have been on the other side, in agencies and brands, and we know how frustrating closed platforms can be. We promise:

Transparent prices in euros. No small print.
Human assisted setup, not a bot.
Less noise and more context to decide what deserves your attention.

Want to talk to us?

We are open to feedback, partnerships or simply showing you how LuaPR can fit into your team.

hola@luapr.com