B2B comparison
PR precision instead of social noise.
Brand24 is a large radar that can be useful for social volume. LuaPR is a precision tool designed for digital media and press monitoring.
Paying to listen to bots on Twitter?
Massive tools like Brand24 charge for the volume of mentions they collect. Their model is based on absorbing the internet, including thousands of irrelevant posts on X, TikTok or forums.
Brand24 starts at $199/month. The plan agencies usually need is closer to $299.
The precision advantage
LuaPR does not charge you for noise volume, but for controlled projects and sources. It costs €69/month for agencies because it does exactly what a PR team needs without unnecessary extras.
- Hand-picked digital press sources.
- Any RSS feed, including niche media.
- Clean executive PDF reports.
| Feature | Brand24 | LuaPR |
|---|---|---|
| Main focus | Social Listening | Digital press and niche media |
| Entry price | ~$199/month | From €29/month (Agency Plus: €69) |
| Own source control (RSS) | ✗ Closed / not allowed | ✓ Full freedom to add feeds |
| Service and onboarding | ✗ Pure self-service | ✓ Guided setup |
| AI summaries | ✓ Higher plans | ✓ Included in all plans |
Transparent decision: which one do you need?
Choose Brand24 if...
- Your strategy depends on measuring viral hashtags on TikTok or Instagram.
- You need sentiment analysis on thousands of consumer tweets per day.
- You have a large-company budget and staff dedicated to cleaning the noise.
Choose LuaPR if...
- You are a PR agency or dircom monitoring client coverage in digital media.
- You want to add local or sector media that large global radars ignore.
- You need clean PDF reports generated in one click.
- You want an accessible euro-based fee that scales with your client accounts.
Do not pay for noise you do not need.
Set up your first project and receive only alerts that truly matter.